All Library Guides: BMK 201 Principles of Marketing: Home

Industry Codes

NAICS
Find your industry code: The North American Industry Classification System classifies "business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."

Business Insights: Essentials This link opens in a new window
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection.
ABI/Inform This link opens in a new window
Features thousands of full-text journals, dissertations, working papers, key business, and more. Great for Business, Economics, and Cannabis Studies.
Business Source Premier This link opens in a new window
Industry profiles including market value, forecast and competition, leading companies, macroeconomic indicators, and industry associations. Includes trade publications, product reviews, SWOT analyses, market research reports, magazines, and academic journals.
Small Business Entrepreneurship This link opens in a new window
Database with information on all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, and taxes.