BMK 201 Marketing: Home

INDUSTRY: profiles (revenue, sales, employees); industry essays (snapshot of current conditions); market reports; comparison charts. COMPANY: investment, financial, and SWOT reports. Searchable by NAICS code.

U.S. INDUSTRY and MARKET REPORTS provide data on industry, sub-industries, 5-year trends for employment, sales, number of companies. SNAPSHOT SERIES includes market size, segmentation, shares and forecast. HOOVER'S COMPANY PROFILES provides brief overviews of industry leaders. Searchable by NAICS code. Use limiters carefully!

Includes financial, economic, and business NEWS sources; country, market and INDUSTRY REPORTS from the Economist, Dun & Bradstreet, and Business Monitor International, detailing trends, forecasts and challenges; COMPANY PROFILES and SWOT reports by Canadean.

Search by NAICS code to find INDUSTRY PROFILES including market value, forecast and competition; leading companies; macroeconomic indicators; industry associations. Search by keyword to find trade publications, product reviews, SWOT analyses, MARKET RESEARCH reports, magazines and academic journals. Use limiting tools to focus results.

BUSINESS PLANS; industry directories and associations; recommended resources and websites; news; articles from magazines and peer-reviewed (scholarly) journals. To search by NAICS code use "Advanced Search" tools.